1. Who We Are

Sendly is a Shopify application that sends automated WhatsApp notifications to your customers for events such as order confirmation, fulfillment, delivery, payment, and cancellation. It also supports abandoned cart recovery, marketing campaign tracking, and a storefront WhatsApp chat button.

App provider: DEVMANTIC (PRIVATE) LIMITED
Contact: info@devmantic.com

2. Information We Collect

When you install Sendly on your Shopify store, we access and process the following information through Shopify’s APIs, only as needed to provide the app’s features:

Store information

• Store name, domain, email, currency, and timezone
• Your WhatsApp Business API credentials (which you provide in the app’s settings)

Order information

• Order numbers, order status, order totals, and currency
• Product names, quantities, and images associated with orders
• Fulfillment and tracking details

Customer information

• Customer name
• Customer phone number
• Customer shipping and billing address details (city, address) where used in message content
• Order and checkout details associated with the customer

We collect this information so that the app can send the notifications and perform the functions you configure.

3. How We Use Information

We use the information we collect solely to:

• Send WhatsApp notifications to your customers based on the services you enable
• Send abandoned checkout reminders where enabled
• Record message delivery status and provide message logs and analytics
• Attribute orders to marketing campaigns you create
• Display the storefront chat button you configure
• Provide support and troubleshoot issues

We do not sell, rent, or share your data or your customers’ data with third parties for their own marketing purposes.

4. Third-Party Services

To deliver its features, Sendly shares certain information with the following services:

• Meta / WhatsApp Business API — Customer phone numbers and message content are sent to Meta in order to deliver WhatsApp messages. This is governed by Meta’s own privacy terms. Message charges are billed directly by Meta to your connected WhatsApp Business account.
• Shopify — We access store, order, and customer data through Shopify’s APIs in accordance with Shopify’s terms and your app permissions.

5. Data Storage and Security

• Your WhatsApp API credentials are encrypted before being stored.
• Data is stored on secured servers and access is restricted to what is necessary to operate the app.
• We retain data only as long as needed to provide the service.

6. Data Retention and Deletion

• When you uninstall Sendly, we mark your store as inactive and stop processing your data.
• In line with Shopify’s requirements, your store data is deleted after Shopify sends the shop data-deletion request (approximately 48 hours after uninstall).
• We honor Shopify’s mandatory GDPR webhooks:
  • Customer data request — we provide the customer data we hold on request.
  • Customer redact — we anonymize or delete a customer’s data on request.
  • Shop redact — we delete all of a store’s data on request.

7. Your Customers’ Data

As a merchant, you are the data controller for your customers’ personal data. Sendly processes this data on your behalf (as a data processor) solely to provide the app’s features. You are responsible for ensuring you have the appropriate consent to message your customers on WhatsApp.

8. International Data

Because WhatsApp messages are delivered through Meta’s global infrastructure, customer data may be processed in different countries. By using the app, you acknowledge this transfer.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

10. Contact Us

If you have questions about this Privacy Policy or how your data is handled, contact us at:

DEVMANTIC (PRIVATE) LIMITED
Contact: info@devmantic.com